Pavilion Exhibit
Entering the triangular space that houses the main exhibit, visitors experience how “America, the Beautiful” unfolds across five distinct exhibits designed by Christian Lachel and award-winning BRC Imagination Arts. Each section, under the broader exhibit theme of “Imagine What We Can Create Together,” offers an engaging look at the ideas and possibilities that define the United States. The key exhibit space welcomes visitors to embark on an immersive journey through thematic sections featuring connecting, innovation, travel, and space exploration. The exhibit’s dynamic visuals, production, and storytelling, showcase American creativity and opportunity, and the emotional heart and focal point of the exhibit lies within the mysterious cube itself, and will provide surprise and delight for all who visit.
Connecting
The Connecting exhibit invites visitors to “Imagine What We Can Learn Together.” Through personal stories and firsthand accounts, it highlights the many academic, professional, and cultural exchange programs that connect people from around the world to the United States. Visitors meet alumni who share how studying, working, or conducting research in the U.S. shaped their lives—opening doors, sparking new ideas, and building lasting connections.
创新
The Innovation exhibit invites visitors to “Imagine What We Can Create Together.” Guided by Spark and a USA Pavilion Youth Ambassador, this experience explores groundbreaking advancements that are shaping the future.
Visitors discover how the United States is developing innovative solutions to global challenges—from food systems that adapt to the environment, to advanced materials, and medical technologies that improve everyday life. The exhibit highlights how American creativity, collaboration, and applied science continue to drive progress and possibility.
旅游
The Travel exhibit invites visitors to “Imagine What We Can Experience and See Together.” This immersive space captures the beauty, variety, and spirit of discovery found across the United States.
From iconic national parks and small-town charm to bustling cities, music festivals, theme parks, and regional cuisine, the exhibit showcases the many ways people explore and connect with the American landscape. Through visuals and atmospheric effects, visitors get a sense of the country’s natural wonders and cultural highlights. All 50 states, the District of Columbia, and U.S. territories are featured—offering a window into the places, stories, and traditions that define “America the Beautiful.”
宇宙
The Space exhibit invites visitors to “Imagine What We Can Explore Together.” Through authentic artifacts, prototypes, and a rare lunar sample, the exhibit brings the story of American space exploration to life.
From early discoveries to the Apollo missions and today’s Artemis program, visitors explore key milestones that showcase U.S. leadership and international collaboration in space. The experience offers a glimpse into the future—where astronauts, engineers, and innovators work together to return to the Moon and reach for Mars.
Launch – To the Moon and Beyond
The Launch exhibit invites visitors to “Imagine What We Can Reach Together.” Located inside the Pavilion’s glowing cube, this experience recreates the excitement of a NASA rocket launch through immersive visuals, surround sound, and cinematic lighting.
Inspired by Kennedy Space Center, the exhibit builds anticipation as visitors prepare for liftoff. Guided by Spark, they embark on a visual journey from Earth to the Moon—and into the possibilities beyond such as other galaxies. Visuals from James Webb Space Telescope show us breathtaking images of afar. Launch captures the spirit of exploration and reminds visitors that big ideas can take us even further than we imagine.
USA Pavilion Exhibit Designer
Designer: Christian Lachel
As the Chief Creative Officer at BRC Imagination Arts, Christian Lachel has spent over two decades leading projects from strategy and design through production and opening day. Christian specializes in experiential design, tourism, sustainability, revenue, operations, project delivery plans and creative storytelling. Some of Christian’s notable projects include The Museum of Liverpool, NASA’s Kennedy Space Center, Ford Rouge Factory Tour, The Rock & Roll Hall of Fame, “Alex & Sylvia” EU Pavilion, The Abraham Lincoln Presidential Library and Museum, and The Henry Ford Museum of American Innovation.
