USA Pavilion
The USA Pavilion invites visitors to envision a future that advances the very best of humanity. The striking wabi-sabi inspired exterior consists of two triangular buildings with wooden facades, juxtaposed by an illuminated, suspended cube. Two LED screens project iconic landmarks from the USA. Inside are exhibit spaces, highlighting creativity and opportunity in areas like exchanges, travel, innovation, and space exploration. A stage with musical and/or cultural performers entertains passersby.
Location & Size
The USA Pavilion is located in the “Empowering Lives” zone, closest to the East Gate (near the Yumeshima metro/subway of the Chuo Line).
The USA Pavilion is 31,000 square feet (2,880 sq meters).
Theme
The USA Pavilion theme “Imagine What We Can Create Together” invites visitors to think in new ways about what is possible as they make their way through five immersive exhibits.
Digital Assets
Download digital assets: images & videos of the USA Pavilion
USA Pavilion Architect & Exhibit Designer
Architecture Firm: Trahan Architects
Architect: Trey Trahan
Victor F. “Trey” Trahan III, FAIA, is the founder and CEO of Trahan Architects in New Orleans and New York City. Trahan’s work manifests peace, justice, and connects communities, reaching beyond the traditional bounds of architecture. The practice is rooted in the importance of environmental conservation, social justice, culture, and the arts.
In 2021, Trahan was awarded the Laureate for The American Prize for Architecture by the Chicago Athenaeum: Museum of Architecture and Design and The European Centre for Architecture Art Design and Urban Studies. Trahan Architects was ranked the number one design firm in the U.S., by Architect 50, a national ranking of architecture firms published by Architect Magazine, the official magazine of the AIA. The firm has won over 100 national, state, regional, and local AIA awards, as well as several international design competitions.
Exhibit Designer: BRC Imagination
Designer: Christian Lachel
As the Chief Creative Officer at BRC Imagination Arts, Christian Lachel has spent over two decades leading projects from strategy and design through production and opening day. Christian specializes in experiential design, tourism, sustainability, revenue, operations, project delivery plans and creative storytelling approaches for award-winning brand homes, flagships, tours, museums, cultural attractions, and global expo/event pavilions that excite audiences around the world, deepen customer loyalty and build emotional connections.
Some of Christian’s notable projects include Johnnie Walker Princes St., Talisker Distillery, Jameson Distillery Bow St., The Museum of Liverpool, Absolut Home, Guinness Storehouse, The Heineken Experience, Woodford Reserve Distillery, “Dream Big” China Mobile and China Telecom, NASA’s Kennedy Space Center, Ford Rouge Factory Tour, The Rock & Roll Hall of Fame, “Alex & Sylvia” EU Pavilion, The Abraham Lincoln Presidential Library and Museum, The Henry Ford Museum of American Innovation and “Story Garden” by AMOREPACIFIC.
